Viva Magenta
Every year for the past two decades, color authority Pantone has combed the world to assess influences, new behaviors, and trends in travel, home décor, music, commerce, and more to champion the perfect color to reflect a global culture.
Pantone’s 2023 Color of the Year is Viva Magenta (PANTONE 18-1750), a “brave and fearless” new animated red “expressive of a new signal of strength” as a growing digital world emerges from the COVID-19 pandemic, the company announced Thursday night.